Grant Morrison on Corporate Entities

To some, Morrison can either be hit or miss with comics, but the man has a method to his madness for sure:

Corporate entities are worth studying. They and other ghosts like them rule our world. So...figure out why the Coca-Cola spirit is stronger than the Dr. Pepper spirit (what great complex of ideas, longings and deficiencies has the Coke logo succeeded in condensing into two words, two colours, taking Orwell's 1984 concept of Newspeak to its logical conclusion?). Watch their habits, track their movements over time, monitor their repeated behaviors and watch how they react to change and novelty. Learn how to imitate them, steal their successful strategies and use them as your own. Create your own brand, your own logo and see how quickly you can make it spread.

Build your own god and set it loose.

-Grant Morrison-